Cate’s Boutique
E-Commerce Strategy & Digital Growth · Shopify Development · Email Marketing · Campaign Creative
E-Commerce Strategy & Digital Growth · Shopify Development · Email Marketing · Campaign Creative
MEET CATE’S
Southern style. A personal touch.
Founded by Caleigh Thomas, Cate’s is a women’s boutique in downtown Anderson, South Carolina. Designer clothing, denim, shoes, and accessories reflect Caleigh’s take on Southern style, with a mix of classic pieces and unexpected details. Personal service and a welcoming atmosphere are at the heart of the boutique.
Founded by Caleigh Thomas, Cate’s is a women’s boutique in downtown Anderson, South Carolina. Designer clothing, denim, shoes, and accessories reflect Caleigh’s take on Southern style, with a mix of classic pieces and unexpected details. Personal service and a welcoming atmosphere are at the heart of the boutique.
MEASURABLE RESULTS
The results at a glance.
+119.1%
+119.1%
Online Net Sales
Online Net Sales
Year-over-year growth
+36.8%
+36.8%
Website Traffic
Website Traffic
More visitors to the storefront
2.1×
2.1×
Conversion Rate
Conversion Rate
From 0.54% to 1.14%
+187%
+187%
Completed Checkouts
Completed Checkouts
From 154 to 442
WHAT THEY NEEDED
Make online shopping feel like Cate’s.
Caleigh brought me in to strengthen the online store and support the boutique’s marketing. The focus: make products easier to find, simplify shopping, connect campaigns across channels, and use performance data to guide decisions.
Caleigh brought me in to strengthen the online store and support the boutique’s marketing. The focus: make products easier to find, simplify shopping, connect campaigns across channels, and use performance data to guide decisions.
THE WORK
What I did for Cate’s.
01
Shopify & Conversion
Simplified navigation, product pages, collections, and mobile shopping to make buying easier.
Simplified navigation, product pages, collections, and mobile shopping to make buying easier.
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02
SEO & Search
Improved search visibility through page content, metadata, and technical SEO.
Improved search visibility through page content, metadata, and technical SEO.
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03
Campaign Strategy
Connected seasonal offers, advertising, creative, and online merchandising.
Connected seasonal offers, advertising, creative, and online merchandising.
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04
Email Marketing
Designed branded campaigns and refined welcome, cart-recovery, and checkout emails.
Designed branded campaigns and refined welcome, cart-recovery, and checkout emails.
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05
Retail Analytics
Used sales and inventory insights to guide merchandising and marketing decisions.
Used sales and inventory insights to guide merchandising and marketing decisions.
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06
Print Marketing
Created promotional print pieces that connect local customers with the boutique.
Created promotional print pieces that connect local customers with the boutique.
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ONLINE STORE & PRODUCT DISCOVERY
An easier way to shop Cate’s.
I refined navigation, product pages, mobile layouts, merchandising, and SEO to make the store easier to browse and buy from. Conversion rose from 0.54% to 1.14%, with completed checkouts increasing from 154 to 442, comparing April–September 2026 with the same months in 2025.
I refined navigation, product pages, mobile layouts, merchandising, and SEO to make the store easier to browse and buy from. Conversion rose from 0.54% to 1.14%, with completed checkouts increasing from 154 to 442, comparing April–September 2026 with the same months in 2025.
Mobile storefront
Product merchandising
ONLINE PERFORMANCE
Online net sales more than doubled.
Indexed comparison · April–September
2025 baseline
100
2026
219.1
April–September online net sales, indexed to 2025 = 100. The 2026 value of 219.1 represents 119.1% growth. These are overall store results, influenced by multiple business factors.
EMAIL & DIGITAL CAMPAIGNS
From inbox to checkout.
I design seasonal email campaigns and refine welcome, cart-recovery, and abandoned-checkout messages. Each brings Cate’s personality into the inbox and gives customers a clear next step back to the store.
I design seasonal email campaigns and refine welcome, cart-recovery, and abandoned-checkout messages. Each brings Cate’s personality into the inbox and gives customers a clear next step back to the store.
Email campaign
PRINT & LOCAL MARKETING
A campaign beyond the screen.
A two-sided promotional postcard brings Cate’s campaign into customers’ hands, connecting a local audience with a timely in-store offer.
A two-sided promotional postcard brings Cate’s campaign into customers’ hands, connecting a local audience with a timely in-store offer.
Front
Back
INSIDE CATE’S
The boutique behind the brand.
More Project
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We would be pleased to collaborate with you to start from scratch or to step in when necessary.
We would be pleased to collaborate with you to start from scratch or to step in when necessary.
