The Lake House Market
Shopify Website Build · Catalog Organization · Email Automations · Digital Brand Experience
Shopify Website Build · Catalog Organization · Email Automations · Digital Brand Experience
MEET THE LAKE HOUSE MARKET
A retail assortment, brought together online.
The Lake House Market is an Anderson retailer with a mix of apparel, gifts, home goods, and seasonal finds. Its Shopify site brings those departments into one shopping experience, with clear paths to browse by product or occasion.
The Lake House Market is an Anderson retailer with a mix of apparel, gifts, home goods, and seasonal finds. Its Shopify site brings those departments into one shopping experience, with clear paths to browse by product or occasion.
WHAT THEY NEEDED
Turn a broad assortment into a clear shopping experience.
The store needed a Shopify website with organized departments, useful collections, accurate product information, and a consistent brand experience. The work also needed to make a growing catalog easier to manage.
The store needed a Shopify website with organized departments, useful collections, accurate product information, and a consistent brand experience. The work also needed to make a growing catalog easier to manage.
THE WORK
What I did for The Lake House Market.
01
Shopify Website
Build a usable online shopping experience.
Build a usable online shopping experience.
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02
Catalog & Merchandising
Give the product assortment a clear structure.
Give the product assortment a clear structure.
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03
Email Automations
Support customers beyond their first visit.
Support customers beyond their first visit.
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04
Brand & Launch Refinements
Translate the identity into the storefront.
Translate the identity into the storefront.
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Shopify Website
Shopify Website
I built and refined the Shopify storefront, connecting departments, collections, product pages, and navigation into a consistent customer journey.
I built and refined the Shopify storefront, connecting departments, collections, product pages, and navigation into a consistent customer journey.
Catalog & Merchandising
Catalog & Merchandising
I organized product types, collections, variants, and merchandising content so customers could browse more easily and the team could maintain the catalog consistently.
I organized product types, collections, variants, and merchandising content so customers could browse more easily and the team could maintain the catalog consistently.
Email Automations
Email Automations
I set up welcome, browse, cart, checkout, and post-purchase email journeys to support the store’s customer communication.
I set up welcome, browse, cart, checkout, and post-purchase email journeys to support the store’s customer communication.
Brand & Launch Refinements
Brand & Launch Refinements
I refined typography, colors, imagery, messaging, and responsive layouts with the client. Brand identity and brand board design were created by Jayla Jones of Jayla Made Designs.
I refined typography, colors, imagery, messaging, and responsive layouts with the client. Brand identity and brand board design were created by Jayla Jones of Jayla Made Designs.
BRAND COLLABORATION
A shared vision, thoughtfully translated.
I worked alongside the client and Jayla Jones of Jayla Made Designs to shape brand decisions—balancing the lake-inspired identity, color palette, typography, and retail storytelling with a cohesive Shopify experience. Brand identity and brand board design: Jayla Jones, Jayla Made Designs.
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We would be pleased to collaborate with you to start from scratch or to step in when necessary.
We would be pleased to collaborate with you to start from scratch or to step in when necessary.
