Miss Lillie Children’s Boutique
E-Commerce Strategy · Shopify Development · Brand Experience · Performance Analysis
E-Commerce Strategy · Shopify Development · Brand Experience · Performance Analysis
MEET MISS LILLIE
A boutique rooted in family.
Miss Lillie is an upscale children’s boutique in Anderson, South Carolina, offering clothing, books, toys, gifts, and personalized keepsakes for babies through tweens. Founded by Janet Davis and named for her grandmother, Lillie Ione McGee, the business grew from Janet’s love of sewing and embroidery. Its purpose is personal: help parents, grandparents, and gift givers celebrate the children they love with timeless pieces and thoughtful service.
Miss Lillie is an upscale children’s boutique in Anderson, South Carolina, offering clothing, books, toys, gifts, and personalized keepsakes for babies through tweens. Founded by Janet Davis and named for her grandmother, Lillie Ione McGee, the business grew from Janet’s love of sewing and embroidery. Its purpose is personal: help parents, grandparents, and gift givers celebrate the children they love with timeless pieces and thoughtful service.
MEASURABLE RESULTS
The results at a glance.
+102%
Conversion Rate Growth
Conversion Rate Growth
Jan–Apr vs. Jun–Sep 2026 · 1.75% to 3.53%
+40.5%
September Conversion Growth
September Conversion Growth
Sep 2026 vs. Sep 2025 · 2.91% to 4.08%
+4.8%
Average Order Value Growth
Average Order Value Growth
September 2026 vs. September 2025
4.74%
October Conversion Rate
October Conversion Rate
Oct 1–27, 2026
WHAT THEY NEEDED
Bring the boutique experience online.
With its next downtown storefront still in progress, Miss Lillie was relying on its online store to serve customers. Janet needed a shopping experience that carried the boutique’s warmth while making products easier to find and purchases easier to complete. My focus was Shopify development, product discovery, mobile shopping, and a consistent digital brand experience.
With its next downtown storefront still in progress, Miss Lillie was relying on its online store to serve customers. Janet needed a shopping experience that carried the boutique’s warmth while making products easier to find and purchases easier to complete. My focus was Shopify development, product discovery, mobile shopping, and a consistent digital brand experience.
THE WORK
What I did for Miss Lillie.
01
Shopify & Conversion
Refined navigation, product pages, and mobile shopping to make browsing and buying easier.
Refined navigation, product pages, and mobile shopping to make browsing and buying easier.
View details ↗
02
SEO & Product Discovery
Improved product and collection content, page metadata, and the paths customers use to find products.
Improved product and collection content, page metadata, and the paths customers use to find products.
View details ↗
03
Brand Experience
Applied the refreshed identity online and supported its rollout in collaboration with Janet and Jayla.
Applied the refreshed identity online and supported its rollout in collaboration with Janet and Jayla.
View details ↗
04
Performance & Optimization
Reviewed conversion, checkout behavior, and order value to guide ongoing improvements.
Reviewed conversion, checkout behavior, and order value to guide ongoing improvements.
View details ↗
Shopify & Conversion
Make the thoughtful details easy to shop.
I refined Shopify navigation, collections, product presentation, and mobile layouts to make shopping more straightforward. That included clearer paths to clothing and gifts, with personalization options presented as part of the product experience. During the measured periods, conversion increased from 1.75% in January–April 2026 to 3.53% in June–September.
I refined Shopify navigation, collections, product presentation, and mobile layouts to make shopping more straightforward. That included clearer paths to clothing and gifts, with personalization options presented as part of the product experience. During the measured periods, conversion increased from 1.75% in January–April 2026 to 3.53% in June–September.
Mobile storefront
Product personalization
SEO & Product Discovery
Help customers find the right gift.
I worked on product and collection content, page titles, meta descriptions, and site organization. The focus was clearer information and easier discovery across clothing, gifts, and personalized items, so parents, grandparents, and gift givers could find something suited to the child or occasion.
I worked on product and collection content, page titles, meta descriptions, and site organization. The focus was clearer information and easier discovery across clothing, gifts, and personalized items, so parents, grandparents, and gift givers could find something suited to the child or occasion.
BRAND EXPERIENCE
Bringing Miss Lillie’s brand online.
I worked with Janet and Jayla Jones of Jayla Made Designs to bring Miss Lillie’s refreshed identity into the shopping experience. Jayla created the brand identity and brand board. I applied that direction through the website’s colors, typography, imagery, and messaging, and supported the brand rollout. The launch graphic and packaging mockups below show the identity across different formats.
I worked with Janet and Jayla Jones of Jayla Made Designs to bring Miss Lillie’s refreshed identity into the shopping experience. Jayla created the brand identity and brand board. I applied that direction through the website’s colors, typography, imagery, and messaging, and supported the brand rollout. The launch graphic and packaging mockups below show the identity across different formats.
Packaging design mockups
Performance & Optimization
Use the numbers to guide the next step.
I reviewed Shopify conversion, checkout behavior, and average order value to identify priorities for continued improvement. September 2026 conversion reached 4.08%, compared with 2.91% a year earlier, while average order value increased 4.8%. These are overall store results during the engagement, rather than a measure of the website changes alone.
I reviewed Shopify conversion, checkout behavior, and average order value to identify priorities for continued improvement. September 2026 conversion reached 4.08%, compared with 2.91% a year earlier, while average order value increased 4.8%. These are overall store results during the engagement, rather than a measure of the website changes alone.
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We would be pleased to collaborate with you to start from scratch or to step in when necessary.
We would be pleased to collaborate with you to start from scratch or to step in when necessary.
